129770904368125000_61You are here: Home > Home > Guide today from: time: March 23, 12 author: Zheng Shuang font size: large medium small trademark battle between foreign and domestic companies became more intense. Repeatedly frustrated by Hermes (Hermes) remains unyielding, judgmentAgainst the Beijing intermediate people's Court of appeal. More than 30 years before entering the Chinese market only registered English trademarks "Hermes" Hermes, found its Chinese brand name was Feng garment limited after the rush, find the China trademark review and adjudication Board (hereinafter "the Committee") requested, but was denied. Hermes will judge lawsuitThe Court, on the grounds that their Chinese well-known trademarks registered trademarks belong to.
Intermediate people's Court in Beijing, but still maintain the judges upheld.
Repeatedly hitting the Hermès
tera gold, for such a judgment, clearly not convinced. Regardless of how the final judgment, persistent tug-of-war, indeed, to other luxury brands have the same vulnerabilities ring alarm bells. If the calendarGroup founder Francis Gouten, Chief Executive of the Asia-Pacific region, the Gu Teng consultants in an interview with the business daily, said in an interview: "all brands must bear in mind that in China should pay attention to the protection of Chinese brand name. "Luxury brands" effect "and the Hermès brand have the same neglect is not a small number. When they areSee which trademarks appear on the streets when the shops, like awakening from a dream.
At present, clothing ties, baby clothing, swimwear Hermes products marked in the Chinese trade mark is valid, as long as the are not, such as shoes, clothes and socks beyond the approved range of marking on the product, does not constitute infringement issues. Because of its negligence, who spoke on condition of anonymity,Master reporter analysis: "lacking on trademark internationalization strategy of the company, an English trademark all over the world, but the brand has a high degree of regional. With its strategic position in the global market, the China market highlights, speaks of the importance of Chinese trademark. "For many luxury brands, Chinese market is now its huge salesQ-tech, sales account for some of the brands from China market share first place in the world.
And more is expected in the industry, by 2015 the Chinese luxury goods market is expected to exceed United States as the world's first. In addition, many luxury brands often make a mistake similar to Hermes events also occur. France Marseille business schools MBA, EMBAAnalysis of Director Michel Gutsatz Reporter: "luxury brands are usually only in its own registered trademark in Chinese in the sales by product category, such as watches, jewellery and other types, and in other categories such as hotels, restaurants, and not registered. This has undoubtedly left a space and possibilities of operation of other companies. When they do not want to have a such as bar nameAnd when you yourself, get on the Court to solve.
"To this end, Michel wants all the luxury brands can learn from this, and suggested that the registered brand name, kind of products may have to be registered," it would be a return on investment. " Intellectual challenge, in fact many years ago of luxury brands in the town of sale--Japan has also encountered similar problems. Asia Registration Act in accordance with United Kingdom law, first of all, people will be able to register the name. In the 80 's, when Cartier (Cartier) when you launch a perfumery
tera power leveling, a clever business people in Japan and sold over ten bottles of perfume and its name is registered in the local, when Francis GoutenWhen found, had to use cash to solve problems, followed by Government public relations and judicial responses, questions to be thoroughly addressed. Luxury brand that brings the experience of what kind of effect? Original MONTBLANC (China), former Director of China General Manager Lu Xiaoming but a change of angle when in an interview with this newspaper, he said: "little impact, as bothTarget customers are two completely different consumer groups. "For Francis Gouten, this luxury brands brought more of a mental challenge, rather than the impact on brand awareness and image. "Hermes has existed for more than 150 years, it is impossible to be damage. But legally, if it is not litigation
tera gold,Its registration is of no value, meaning that anyone anywhere can do.
"He said. Now in China, Hermès, with a long history, although it is known very early in a foreign country famous trademark, but it had to prove that Feng garments registered before 1995 when the Chinese trademark, it will already be a domestic famousMark. And that Michel Gutsatz also seem quite difficult to deal with, he believed that in most cases ended up with money means to solve the problem, he again for luxury brands: "prior to the entry into the Chinese market brand to be a suitable Chinese name and all product categories in the register. ”
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